The Greatest Airline Safety Video Ever?

In anticipation of the third and final instalment of The Hobbit franchise, Air New Zealand released their new safety video today, and without a doubt it’s the best one you’ll ever see. Dubbed “The Most Epic Safety Video Ever” t’s a Lord of The Rings/The Hobbit version of the familiar, boring “it’s now time to turn off all electronics” video we’ve all gotten used to.

air-nz-the-most-epic-safety-video-ever-made

It’s a really smart idea, with a lot of New Zealand’s recent tourism stemming from the production of the Middle-Earth epic series, so seeing their airline taking full advantage of this is refreshing.

Not to mention it is also very funny. It’s a silly, jokey, fun way of doing the most dreaded 2 minutes of a flight. It has members of Air New Zealand’s in-flight team (like most airline videos do), though they are all dressed in full Middle-Earth garb, as wizards, elves, hobbits and even an orc! There is also a funny, quirky little “side-story” (I suppose) following a LOTR mad couple on their journey back from middle earth.

clever-hobbit-new-zealand-plane-livery

On top of all of this, there are cameos from Elijah Wood (Frodo), Sylvester McCoy (Radagast), Dean O’Gorman (Fili) and finally, Sir Peter Jackson himself. I guarantee you won’t see a more star-studded flight safety video, ever.

To be honest, it’s not the first time Air New Zealand has used the series as part of a marketing ploy, they’ve decorated their planes with murals of the series since it became such a worldwide hit. Also the airport in Wellington has loads of LOTR memorabilia, like a giant Gollum sculpture in the departure lounge (which we see in the video).

Giant_Gollum_sculpture_in_Wellington_Airport

I really enjoy this idea, and hopefully more airlines take this under consideration and begin to make their flights a little less boring.

 

The Hobbit: Battle of The Five Armies is out in cinemas on 12th December 2014 (UK) and 17th December 2014 (USA)

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