In anticipation of the third and final instalment of The Hobbit franchise, Air New Zealand released their new safety video today, and without a doubt it’s the best one you’ll ever see. Dubbed “The Most Epic Safety Video Ever” t’s a Lord of The Rings/The Hobbit version of the familiar, boring “it’s now time to turn off all electronics” video we’ve all gotten used to.
It’s a really smart idea, with a lot of New Zealand’s recent tourism stemming from the production of the Middle-Earth epic series, so seeing their airline taking full advantage of this is refreshing.
Not to mention it is also very funny. It’s a silly, jokey, fun way of doing the most dreaded 2 minutes of a flight. It has members of Air New Zealand’s in-flight team (like most airline videos do), though they are all dressed in full Middle-Earth garb, as wizards, elves, hobbits and even an orc! There is also a funny, quirky little “side-story” (I suppose) following a LOTR mad couple on their journey back from middle earth.
On top of all of this, there are cameos from Elijah Wood (Frodo), Sylvester McCoy (Radagast), Dean O’Gorman (Fili) and finally, Sir Peter Jackson himself. I guarantee you won’t see a more star-studded flight safety video, ever.
To be honest, it’s not the first time Air New Zealand has used the series as part of a marketing ploy, they’ve decorated their planes with murals of the series since it became such a worldwide hit. Also the airport in Wellington has loads of LOTR memorabilia, like a giant Gollum sculpture in the departure lounge (which we see in the video).
I really enjoy this idea, and hopefully more airlines take this under consideration and begin to make their flights a little less boring.
The Hobbit: Battle of The Five Armies is out in cinemas on 12th December 2014 (UK) and 17th December 2014 (USA)